UFC’s Graduate Program in Communication (PPGCOM) was authorized to work in December 2007 and began its activities in March 2008. Its fundamental goal is to locally strengthen research and teaching in the communication field. The program outlined an investigation focus that brought both its basic guidelines regarding communication and its languages together with cultural references common in contemporary society. Its creation set forward the previous history of communication professionals’ education that UFC had been developing for over 50 years with respect to the undergraduate program and over 20 years with respect to the lato sensu graduate programs, namely the specialization program in Theories of Communication and Image, the specialization program in Audiovisual and Electronic Media, and that in Scientific Journalism. Those initiatives were important for the process of qualifying technical professionals and researchers in the field but, given their nature, they kept their attention especially towards activity in the technical market. Founding the stricto sensu graduate program aimed at stimulating qualification in academic research and in higher teaching, which tackled a vacuum that characterized Ceará state and surroundings.
Since it was implemented, actions have been performed to evaluate the dynamics and the relevance of research projects developed in each line of investigation, in such a manner that points of convergence could be identified among projects. PPGCOM aims at a more dynamic and a less segment-oriented kind of education without compromising line specificities. Further goals are a better outcome regarding the master student learning and, consequently, a more favorable performance in the graduate program assessment every four years.
All actions seek a dialogue between, on the one hand, ways of seeing and thinking about present time that are instantiated in communication processes and, on the other hand, sociocultural practices related to media. Articulating such actions shows interdependence and simultaneously a mutual complementary character of the lines of investigation that underpin PPGCOM insofar as they contemplate the communication processes in their internal
organization and their sociocultural practices.
Tradução: Daniel Andrade, editor da revista cultural MOV (revistamov.ufc.br)